Unlock the Japanese Market!
Are you an ICT or digital solutions provider looking to expand into the Japanese market? Do you want to learn how to successfully sell and implement digital solutions for Japanese multinational firms?
Join us for an exclusive workshop that will provide insider strategies, key cultural insights, and practical examples to help you navigate and succeed in the complex yet highly rewarding Japanese business landscape.
Why Attend?
Gain valuable insights into:
- Understanding Japanese business culture – Overcome cultural barriers and communicate successfully.
- Selling digital solutions to Japanese multinationals in Europe – Learn what works and what doesn’t.
- Stakeholder engagement and alignment between Europe and Japan – Build trust with Japanese clients.
- Methods for aligning solutions to the Japanese production system – Adapt to specific business practices.
- Example projects: Co-creation of digital solutions in manufacturing – Learn from specific cases.
- Key lessons learned at three Japanese multinational clients – Avoid common mistakes or misconceptions and leverage best practices.
Agenda:
| 09:30 |
Registration and Welcome Coffee |
| 10:00 |
Welcome and introduction
(Adina Golombeck-Tauyatswala, ZENIT GmbH | NRW.Europa,
and Justus Schünemann, NRW.BANK | NRW.Europa) |
| 10:10 |
Introduction to the EU-Japan Centre
(Ana Horvatin) |
| 10:25 |
Main workshop with our speaker Greg Kinsey
including Q&A and experiences in Japan by Fibrecoat (Richard Haas, COO)
and a short lunch break |
Meet our expert speaker: Greg Kinsey
Greg Kinsey is an independent advisor, bringing a fresh and grounded perspective to industrial companies, technology solutions providers, and institutional investors. With over 35 years of experience in industry, technology, and consulting, he has lead both sales and project delivery across a wide range of industrial clients in over 20 countries, for Hitachi, Celerant Consulting, IBM, and HP. His expertise spans digital transformation, operational excellence, organisational change, and agile innovation, at all levels from the C-suite to the shop floor. A French-American dual national, Greg is based in Paris, and works with clients internationally.
Whether you’re new to the Japanese market or looking to refine your approach, this workshop offers practical strategies and firsthand insights to help you succeed.
Register now to secure your spot!
This workshop is free of charge and organized by NRW.Europa with the invaluable support of EU-Japan-Centre.
